Brand Promoter
Join the group of Larens Professional Brand Promoters and collaborate with beauty and aesthetic medicine salons!
Who is a Brand Promoter?
A Larens Brand Promoter is a person who has completed a two-stage training, consisting of both theoretical and practical parts, concluded with a final exam verifying their knowledge.
During the course, the Larens Brand Promoter acquires knowledge in the following areas:
- skin structure and skin types, along with appropriate skincare,
- in-depth understanding of Larens Professional products and their application in professional treatments (as per indications),
- selection of treatments and homecare routines tailored to skin type and condition,
- knowledge of the beauty industry and current market trends,
- sales and promotional skills.
Completing the Brand Promoter training is a necessary requirement for collaborating with beauty and aesthetic medicine salons.
Individuals without appropriate theoretical and practical preparation will not be approved for such cooperation due to insufficient qualifications, which could result in the inadequate representation of WellU in the beauty industry.
How to become a Brand Promoter?
To become a Larens Professional Brand Promoter, you must complete a dedicated training that takes place twice a year. Current dates can be found in the “Events” section of our website.
The training is divided into two parts:
1. Theoretical part. During the theory sessions, you will gain knowledge about:
- skin structure,
- skin types and their proper care,
- cosmetic devices commonly used in professional salons,
- how to combine Larens Professional products in treatments,
- the WellU company and its achievements.
2. Practical part. The practical sessions are carried out in groups and include:
- creating treatment protocols for specific devices and skin types,
- developing the structure of a professional conversation with a cosmetologist,
- completing the sales process effectively.
Brand Promoter Guidelines
1. General Provisions
- These guidelines define the responsibilities of a Brand Promoter representing a Polish professional skincare brand.
- The Brand Promoter is obligated to follow professional ethics and adhere to WellU’s corporate policy.
2. Responsibilities of a Brand Promoter
- Actively acquiring new clients and maintaining relationships with existing partners,
- Professionally presenting the company’s product portfolio,
- Executing sales and marketing plans,
- Upholding a positive brand image,
- Monitoring the beauty market and analyzing competitors,
- Keeping an up-to-date record of collaborating salons (updated quarterly and submitted to gabinety@wellu.eu),
- Organizing and participating in industry fairs and events coordinated by WellU,
- Complying with the company’s pricing policy and marketing strategy,
- Collaborating regularly with Larens Trainers and Educators,
- Participating in regular online meetings and in-person events.
3. Requirements for a Brand Promoter
- Knowledge of the beauty industry and current market trends,
- Strong sales and presentation skills,
- High personal culture and the ability to build long-term client relationships,
- Mobility and readiness for frequent business travel,
- Self-discipline and effective time management.
4. Ethics and Brand Representation
- The Brand Promoter is expected to act with integrity, in line with the values and mission of the company.
- Unethical sales practices and misleading clients are strictly prohibited.
- The Promoter’s appearance must align with the brand’s image – neat, professional, and appropriate for business contexts.
- All marketing and presentation materials must be up-to-date and in line with company standards.
- A Brand Promoter visiting a salon may represent the Larens Professional brand solely in their own name. For this purpose, each Promoter receives a personal ID badge displaying their full name, along with the number and date of the Larens Professional Brand Promoter Certificate.
- Brand Promoter training must be completed as soon as possible, without unnecessary delay. Salons acquired by a Business Partner remain under their care, while a Certified Brand Promoter can provide these salons with the necessary knowledge regarding the current professional offer of the company.